And the good news is, it is simple! For a standard buckle collar, you only need to measure the part of the neck where the collar will sit.
Use a soft measuring tape and pull it around your dog's neck with 2/3 fingers inserted inside the tape taut. If you do not have a measuring tape, you can use string or ribbon then measure the length of that with a ruler. This will be your dog's neck measurement when choosing a collar size.
➳ You DON'T want your collar to be the exact neck size, it will be too tight.
➳ DO NOT measure their existing collar. This will most likely be incorrect.
To choose a standard collar size from our range, simply review the sizing information on the listing and see where your pooch falls! If the neack measurement was 31cm, you should select a size Small - which caters for neck measurements between 28cm and 37cm.
If you are after a 'Perfect Fit' or 'Puppy Fit' collar, this is the measurement you need to use in the personalisation field.